Client
AirBnb
Brief
To promote Airbnb’s new microsite, Green Not Grey, where anyone can put up a rental field, beach or barn for couples looking to get married for a cheaper price.
Solution
Collected, balanced, organic
I created a flyer, poster and iPad website to promote AirBnb's new service, along with an event in Richmond Park called The New Wedding. The idea was to sell nature as the new luxury, by using organic forms to create the form of diamonds—classically associated with weddings. I used natural textures combined with a modern serif typeface to give an authentic, yet contemporary, appearance to the campaign.
This is a student project.
