Client
Museo Del Oro, Bogotà, Colombia
Brief
To rebrand the museum in order to boost visitor numbers, create a fresh identity complete with a new name, and convey the topic of the museum.
Solution
Linked, lustre, circular
The museum is named after Sué, the sun god of the Muisca, a pre-Hispanic civilisation who lived in the Bogota area.
Using the theme of sun-worship as a starting point, the visual language is based around astronomical charts and the circular forms of specific pieces in the museum.
This is a student project.
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